Is your sales team tired of struggling with their prospects being silent and indifferent to their inquiries and contacts? They reach out and hear nothing back. We want to talk today about how to get customers interested in your product.
How To Get Customers Interested In Your Product
Getting customers interested in your product is the first step in getting them to buy. What are you doing as a sales leader to help your team overcome this indifference and silence towards your sales team members? Active prospecting in today’s environment has shifted because people have much more access to great information. They are savvy and do their research before they even connect with your business. Prospects today already know a lot about your product or service before anyone even calls upon them or reaches out.
The number of times you need to reach out to prospects and your target market has gone up over the years. You might remember when it was 3 or 4 times. Now it’s more like eight to 12 times that you need to reach your prospect.
While every business and industry is different, reaching out and connecting this many times is pretty common. We call this nurturing prospects. This process is warming them up, building a relationship and familiarity with your sales team members and your business. If the prospect likes what they hear and you stay in their focus with consistent outreach – when they are ready to buy you are more likely to be at the top of their list.
Creative Ways to Reach Prospects
Nurturing prospects can be done in many ways. There are a lot of options out there to implement. All of these methods have to be thought about strategically and used in the process of gaining the prospect’s interest.
- Business Blog Insight
- Thought Leadership Speaking
- Educational Workshops
- Social Media
- Phone Calls
- In-Person Meetings
- Cold Calls
- Sales Letters
- Proposals
- Postcards and Mailers
How To Motivate Customers To Buy Your Product
When your sales team is warming up their prospects it’s important they stay consistently in touch with them. Keeping their contact with the prospect on a regular basis will help stay in their prospect’s mind. But, your sales team member will want to do more than just remind their prospects that they are available to help them. Your prospect wants to know how you can help them. How can you relieve their pain? What does your company sell that solves their problem?
This is what you want to include in your sales materials to warm up your audience. This needs to be the main point of your sales materials.
You can use a variety of areas to prove that you are here to help them when you prove you have helped others in the past. Consider using testimonials, case studies, and social proof as simple ways to get closer to your prospects and build that warm relationship.
Ready To Up Your Sales Game?!
Professional development is the hallmark of exceptional leadership for sales experts. Having an environment where you can gain new insights with a group of your sales peers is a must. A place where you can lean on fellow sales pros for advice, objective viewpoints, and gain insights is invaluable.
- If you want to interact directly with other top sales leaders and learn from shared experiences.
- If you have a considerable interest in gaining insight and perspective from other influencers outside
your own circle. - If you enjoy learning from experts on evolving and emerging topics within your field.
Look no further!
The Sales Leader Round Table is geared to help you flourish as a powerful and inspiring sales leader. Learn more about us. Check out our program highlights and the teams we partner up with. Ready to move ahead? Reach out to us!